Watch the video

In the experiment we aimed to show that a new behaviour could become more habitual in 28 days and most importantly make people happier.

The amazing outcome

Find out how we did this social experiment and the amazing outcome.

White Paper

In this white paper we explore consumer awareness of renewability in packaging, the potential impact that small habitual behaviour changes have on the environment and how consumers can adopt these new behaviours. The cumulative impact of small behaviour changes adopted by large numbers of people is potentially vast, but despite efforts to encourage them, many pro-environmental behaviours remain unusual.

The Pack that Grows Back

Find out more about us, our packs and our mission.

From Raw Materials to Recycling

Our pack grows back when forests grow back. Learn about the story of our packages.